More from and about
Lucinda Bassett
(biographical info at bottom of page)


Nothing is ever as bad as you expect it will be.
The anticipation is most often the worst part.


You have to do what you love to do, not get stuck in that comfort zone of a regular job. Life is not a dress rehearsal. This is it.

The bottom line is that money cannot buy health. But if you feel good, you'll have the stamina to reach for the stars. You'll be able to do your job efficiently, keep up with your kids, and still have enough left over to enjoy an evening out. You really have a lot more control than you might think. I encourage you to take responsibility for your own good mood, good health, and great attitude. These are things you can control right now. If you choose to be less affected and more effective, being physically fit can make all the difference in the world.
Didn't we all have dreams when we were young? But the reality of making a living took over when we had to pay our bills, rent our apartments, raise our families, and take care of others. We sacrificed our dreams, repressed them, or delegated them to the background until they were so far away that we forgot they ever existed.

Truly successful, emotionally mature people operate quite differently from your typical reactionary. When you observe these connoisseurs of human development you see people who when faced with a challenging situation react in way that is calm and calculated in fashion. Rather than ruminate and flail against the imagined purveyors of Murphy’s Law, these people get busy, get energized, and get creative with problem solving. Those that are successful in life deal with challenge and change in a pro-active way. They quietly contemplate on the best possible outcome of a given situation, no matter how dire things look on the surface. They get good advice from trusted resources and well-intentioned friends. They put together a plan of action and get themselves in a pro-active frame of mind. Their mindset alone tips the karma scale towards the best possible outcome so even when things don’t work out, the damage or fall-out is tempered by the force of their good will and productive intentions.


We all want to feel secure about our lives, our finances, and our future.
Opportunities are everywhere and, contrary to public opinion, they knock
more than once. They actually knock so hard, they can knock you over.
But all too often, you aren't paying attention when they arrive, or you're
intimidated and too afraid to embrace them. You must remember that
success is not a random event. Rather, it arises as a direct result of
circumstances meeting attitude and preparation. Once you believe in
yourself and have a positive plan of action, you can tap into a limitless
potential of opportunity and success.


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If you're wondering when you should give to or serve someone else,
I believe in doing it spontaneously, perhaps in a shared moment of
emotion. Or any time you feel like someone needs your support.
Whether you do it all the time, occasionally, or when the opportunity
arises, just do it. Reach out and give of yourself and your time.
I have seen, time and again, that happiness and enjoyment arise from
being of service in simple ways.


Until you understand your Core Story, whatever it is, and how it made you
who you are today, your foundation will reflect only your unconscious beliefs
about yourself, real or imagined, positive or negative. When you delve into
your subconscious beliefs about your lot in life, whether you believe you
deserve to be happy or sad, successful or unsuccessful, only then do you
have the chance to change the story that is replaying over and over in your
head and determining how you go through life.


Let that victim role go, and start thinking of yourself as a magnificent, powerful,
and courageous being. Then sit back and enjoy the gifts the universe showers
on you. These new, fresh experiences will reflect your healthy,
empowered vision of yourself.


Lucinda Redick Bassett is an American self-help author and motivational speaker and keynote presenter.

A former agoraphobic, Bassett founded the Midwest Center for Stress and Anxiety headquartered in Oak Harbor, Ohio, in 1984. She is the creator of "Attacking Anxiety and Depression", which is a 15-week home study course about recovery from anxiety disorders such as agoraphobia and panic attacks. Though she has published and produced several products, the program "Attacking Anxiety and Depression" is Bassett's most known product. The program is a 15-week workshop for recovery from anxiety disorder and clinical depression, which Bassett claims often co-exist within the sufferer. Participants may use the program by attending in-person workshops, by purchasing an audio version, through one-on-one counseling or via the company's web site. The program advocates an approach that is cognitive, rather than pharmaceutical. Bassett places emphasis upon relaxation techniques and what she refers to as "positive thinking" as a means of recovery.

Bassett's flagship infomercial has aired on late-night television for over a decade. She has appeared on many national American talk shows, including the Oprah Winfrey Show, The View, the Montel Williams Show and Hour of Power. In addition, her work has been featured in several magazine publications, including Family Circle, Reader's Digest, and The Journal of Clinical Psychology.

Bassett is the mother of two children, Brittany and Sammy, and lives in Malibu, California. Bassett's husband, David Bassett, died on June 7, 2008 at the age of 53 of an apparent suicide.


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Yes, life can be mysterious and confusing--but there's much of life that's actually rather dependable and reliable.  Some principles apply to life in so many different contexts that they can truly be called universal--and learning what they are and how to approach them and use them can teach us some of the most important lessons that we've ever learned.
My doctorate is in Teaching and Learning.  I use it a lot when I teach at school, but I also do my best to apply what I've learned to the life I'm living, and to observe how others live their lives.  What makes them happy or unhappy, stressed or peaceful, selfish or generous, compassionate or arrogant?  In this book, I've done my best to pass on to you what I've learned from people in my life, writers whose works I've read, and stories that I've heard.  Perhaps these principles can be a positive part of your life, too!
Universal Principles of Living Life Fully.  Awareness of these principles can explain a lot and take much of the frustration out of the lives we lead.


Other people: 

Alan Watts
- Albert Einstein - Albert Schweitzer - Andy Rooney - Anne Frank
Anne Morrow Lindbergh - Anne Wilson Schaef - Annie Dillard - Anthony Robbins
Ari Kiev - Artur Rubenstein - Barbara Johnson - Benjamin Disraeli - Benjamin Franklin
Benjamin Hoff - Bernie Siegel - Bertrand Russell - Betty Eadie - Booker T. Washington
Charlotte Davis Kasl
- Cheryl Richardson - Cristina Feldman - C.S. Lewis - the Dalai Lama
Dale Carnegie - Dawna MarkovaDeepak Chopra - Don Miguel Ruiz - Earl Nightingale
Elaine St. James - Eleanor Roosevelt - Elisabeth Kuebler-Ross - Ralph Waldo Emerson Emmet Fox - Frederick Buechner - George Bernard Shaw - George Santayana
George Washington Carver - Gerald Jampolsky - Harold Kushner
Harry Emerson Fosdick - Helen Keller - Henry David Thoreau - Henry James
Henry Van Dyke - Henry Wadsworth Longfellow - Henry Ward Beecher - Hugh Prather
Immanuel Kant
- Iyanla Vanzant - Jack Canfield - James Allen - Jennifer James - Jim Rohn
Joan Borysenko
- Joan Chittister - Johann Wolfgang von Goethe - John Izzo John Ruskin
Joni Eareckson Tada
- Joseph M. Marshall III - Julia Cameron - Kent Nerburn
Khalil Gibran Leo Buscaglia - Leonard Jacobson - Leslie Levine - Lucinda Bassett
Lydia Maria Child - Lynn Grabhorn - Marcus Aurelius - Marianne Williamson
Martin Luther King, Jr. - Maya Angelou - Melody Beattie - Michael Goddart - Mitch Albom
Mohandas Gandhi
- Morrie Schwartz - Mother Teresa - M. Scott Peck - Nathaniel Branden
Nikos Kazantzakis
- Norman Cousins - Norman Vincent Peale - Og Mandino - Oprah Winfrey
- Orison Swett Marden - Pau Casals - Peace Pilgrim - Phillips Brooks
Rabindranath Tagore
- Rachel Carson - Rachel Naomi Remen - Rainer Maria Rilke
Ralph Waldo Trine - Richard Bach - Richard Carlson - Robert Frost - Robert Fulghum
Robert Louis Stevenson
- Russell Baker - Sarah Ban Breathnach - Shakti Gawain
Soren Kierkegaard - Stephen Covey - Stephen C. Paul - Sue Patton Thoele - Susan L. Taylor
Sylvia Boorstein - Thich Nhat Hanh - Thomas Carlyle - Thomas Kinkade - Thomas Merton
Tom Walsh
- Victor Cherbuliez - Wayne Dyer - Wilferd A. Peterson - Willa Cather
William James - William Wordsworth - Zig Ziglar - Rhonda Byrne - Neale Donald Walsch
Carl Jung
- Desmond Tutu - Paulo Coelho - Jon Kabat-Zinn - Ella Wheeler Wilcox
Walt Whitman